Grand Rapids, Muskegon, Kalamazoo, Holland, East Lansing Pay Per Click Company.Pay per click advertising
consists of ads that are written by advertisers to be triggered when certain keywords or phrases are searched on.
Each time a person clicks on the ad, they are sent to the advertiser’s website, and the advertiser is charged for
that “click”.
Pay per click advertising can be a VERY profitable way to increase sales and leads and should be part of every
business owners’ Internet advertising campaign.
Unfortunately, managing even a small pay per click campaign can be complex and requires very specialized knowledge
and experience. There are several problems that the novice advertiser runs into.
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Understanding Google’s rules and tips and tricks – Google has lots of
unwritten rules for how campaigns should be set up and run. These rules have a direct impact on how
much you’ll pay for the advertising. These rules include:
• Keyword grouping
• Quality score
• Ad relevancy
• Click through rate management
• Bid pricing |
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Keyword research – Most companies have anywhere from 10 to keywords
and should most likely be bidding on 1,000-3,000. The right tools and strategies can make a big
difference in your campaign. |
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Ad testing – If you’re not split testing, you’re most likely getting
only 1⁄2 the visitors to your site than you should be. |
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Conversion tracking – Most business owners don’t know how to track
whether a dollar spent on advertising generated any sales. Obviously, without this information,
you’re flying blind. |
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Tools – Having the right tools in the market to help create and
manage pay per click
campaigns is critical. |
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Targeted sales pages – Sending all your visitors to a generic home
page isn’t nearly as effective as sending them to a targeted page that tells them exactly how you
can solve their particular problem. |
We will create a solution for you that optimizes each and every one of these issues. See how we can make a
difference for your business today.
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