Pay Per Click Advertising
Pay per click advertising consists of ads that are written by advertisers to be triggered when certain keywords
or phrases are searched on. Each time a person clicks on the ad, they are sent to the advertiser’s website, and the
advertiser is charged for that “click”.
Pay per click advertising can be a VERY profitable way to increase sales and leads and should be part of every
business owners’ Internet advertising campaign.
Unfortunately, managing even a small pay per click campaign can be complex and requires very specialized knowledge
and experience. There are several problems that the novice advertiser runs into.
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Understanding Google’s rules and tips and tricks – Google has
lots of unwritten rules for how campaigns should be set up and run. These rules have a direct
impact on how much you’ll pay for the advertising. These rules include:
• Keyword grouping
• Quality score
• Ad relevancy
• Click through rate management
• Bid pricing |
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Keyword research – Most companies have anywhere from 10 to
keywords and should most likely be bidding on 1,000-3,000. The right tools and strategies can make
a big difference in your campaign. |
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Ad testing – If you’re not split testing, you’re most likely
getting only 1⁄2 the visitors to your site than you should be. |
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Conversion tracking – Most business owners don’t know how to
track whether a dollar spent on advertising generated any sales. Obviously, without this
information, you’re flying blind. |
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Tools – Having the right tools in the market to help create and
manage pay per click
campaigns is critical. |
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Targeted sales pages – Sending all your visitors to a generic
home page isn’t nearly as effective as sending them to a targeted page that tells them exactly how
you can solve their particular problem. |
We will create a solution for you that optimizes each and every one of these issues. See how we can make a
difference for your business today.
Contact us for a custom quote
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